Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
EXAMPLE OF WHAT WE CAN DO TOGETHER
Dear Business Owner:
Thank you for the opportunity to work together. We are excited about exploring the marketing and management playing field with you.
The following is a proposal to do research and development into marketing strategies. Areas to examine include incorporating applications development, advertising, government contracts, "green" energy usage, taking advantage of carbon and emissions credits, eco-friendly siting, design, and end-of-life planning, as well as, other relevant topics.
The Goal being -- to establish new leads and to help organize business systems.
A twelve month plan would initiate our investigation. During this time, we will attempt to implement a wide array of marketing experiments. To start with, variations of text, graphic, and interactive advertising concepts would be tested.
Throughout the period, we will attempt to offer suggestions and guidance towards achieving The Goal.
Twelve to eighteen months is usually a good time frame for test marketing. Therefore, our start-up contract usually covers this time horizon. In the event that there are additional costs involved in implementing marketing strategies, they would be at your sole discretion.
Again, thank you.
The Marketing Management Team